Nested Audiences and Exclusions
We’ve spent and analyzed $50 million in Facebook Advertising. As of 2018, we consider Facebook the best platform for targeted reach and acquisition of high value customers.
We structure our Facebook audience funnel based around 1%, 5-1% and 10-5% Look-A-Like audiences to maximize reach, engagement and acquisition.
Identifying the 1% cohort lifetime value will determine cost per acquisition and build your marketing funnel.