1% of the Time, it Works Every Time.

Audience segmentation is critical to your success. Each customer cohort behaves differently and subsequently should be valued differently.

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Nested Audiences and Exclusions

We’ve spent and analyzed $50 million in Facebook Advertising. As of 2018, we consider Facebook the best platform for targeted reach and acquisition of high value customers.

We structure our Facebook audience funnel based around 1%, 5-1% and 10-5% Look-A-Like audiences to maximize reach, engagement and acquisition.

Identifying the 1% cohort lifetime value will determine cost per acquisition and build your marketing funnel.